The Swoosh and Virgil Abloh unveiled “The 10” — a set of iconic Nike sneakers both past and present reimagined and remarked by the Chicago-based designer.
“TRENDING” is one way to put it as this collab places the designer of the moment with the most popular silo in modern sneaker culture though still retro in origin.
As part of the “GHOSTING” series, this pair plays with translucent styling and big branding. Reworded lines almost appear more futbol in fashion, tonal and thicker than that of the original.
It all starts with that classic heel-to-toe Air Unit which features in cream. This same colour is mirrored across the upper and an opposing black Swoosh sits along the sidewall. That “AIR” insignia is another attention grabbing style cue which separates this Air Max 97 from all others.
Unlike the conventional leather and suede releases, this pair is crafted in a tough synthetic coated shell which gives added protection from the elements. A synthetic cable tie features in red and although this can be removed, we’re guessing most sneakerheads will proudly keep it attached.